Skip to main content

Rural Northwest Florida turns wide open space into wide open opportunity.

Advantages | Regional Overview

You’ve found the location of your dreams.

When you hear “rural” – you think of wide, open countryside and life that moves at a slower pace. You might even take a deep breath, knowing you’ve found a safe and beautiful place to raise a family. Northwest Florida strikes the perfect balance between business-friendly and family-friendly with natural assets, recreational opportunities, and an affordable cost of living.

But there’s so much more going on – manufacturing, research, space travel – every day, we redefine what rural means here.


  • Cost of living is below the national average
  • Median Household Income: $49,118
  • Average commute: 26 minutes

Liveable Climate

  • Our 7,500 square miles boast average lows around 56, with high temps averaging 79.
  • Average annual rainfall: 53.6"

Acclaimed Education

  • US News & World Report ranked Florida #1 state for higher education.  
  • 12 regional higher education and training institutions


  • Interstate 10 connects the Pacific and Atlantic oceans and runs right through our 10-county region.
  • Ports in Panama City (designated foreign trade zone) and Port St. Joe provide easy access to the Gulf of Mexico. 
  • Florida Gulf & Atlantic Railroad runs parallel to I-10 and offers connection to Class 1 CSX & Norfolk Southern, as well as other short line rails. 


We’re redefining opportunity!

Opportunity Florida can help you make the most of our regional advantages and incentives. There’s so much going on in our quiet little neck of the woods. Opportunity is here - you should be too!

Connect With Us